Katlyn Prochaska

zERO FATALITIES COMMERCIALS

I had the opportunity to help shoot these Zero Fatalities commercials with Bucket Media. I helped ideate/edit the scripts for the character, Grim which we have developed into segments to show various driving behaviors. I traveled to Missouri onsite to help art direct and act as an extra in the filming. The first commercial aired during the 2019 Superbowl. The second commercial is currently airing on TV today. It was so exciting to be working with another agency and to make sure that we continued to stay on brand with messaging for Zero Fatalities.